The Illusion Of Choice
There are hundreds of consumer goods brands in our country and the vast majority of them are all owned and controlled by just a handful of mega-corporations. Even when you think you are buying natural products in many cases those natural companies have been absorbed by these giant corporations.
More specifically non-durable consumer goods are the items we purchase and run out of month after month for our entire lives. The items like toothpaste, dish soap, laundry detergent, lotion, soaps, etc. By controlling the distribution of this category these corporations have created a predictable model of cashflow based on our buying habits.